More education for small business
The digital marketing industry, particularly web design, PPC and SEO, is unregulated and costs Australian business owners a fortune.
I would like to see Education for small business owners, even some of the basics of Digital Marketing and ways to fact check and minimise risk when engaging a digital marketing .
Whilst there are local councils who do run workshops, risk management and financial protection strategies are not included in this training.
Why the contribution is important
Hidden fees and margins, along with false results, cost Australian small business a fortune each year.
Certain unethical practices are rife in the industry, it's time small businesses know these hidden practices, but more importantly, that the marketing money spent is used to increase business and employ staff rather than prop up unethical Digital Agencies.
by tmgoldcoast on October 28, 2017 at 10:20AM