Engagement Snapshot

Each year, the public service releases a brochure of engagement good practice and success stories.


What it might look like: The Snapshot would be a glossy brochure and/or appear on a website. It would come out yearly, but maybe it should be a ‘living’ and regularly updated publication?



Why the contribution is important

Feedback strongly suggests that if engagement is going to improve in the public service, it has to be rewarded. The Snapshot helps this, and also raises awareness of engagement and good practice.

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Add comments: What do you like? What would you change?

  • Do you read similar publications? When? Why, why not? Are there better alternatives?
  • Could you think of a way to make it more ‘living’ and ongoing, rather than periodic?  Or maybe this isn’t necessary?

by ProjectTeam on February 23, 2018 at 01:49PM

Current Rating

Average rating: 2.1
Based on: 7 votes


  • Posted by ry February 26, 2018 at 14:30

    It is likely to take a large amount of work to do - especially given the huge breadth of engagement work across the APS - and also end up being mostly a PR exercise. I doubt many people would look at it anyway, unless agencies' performance was evaluated on it.
  • Posted by Tarek February 26, 2018 at 16:57

    The challenge here is competing for readers' attention. There is already a significant amount of material emailed around that highlights awards / processes / etc. Perhaps more effective to target key decision-makers (i.e. 1 hour with Secretaries / Dep-Secs once a year), after / before the awards ceremony, as a way to highlight innovation / best practice?
  • Posted by milenaa February 26, 2018 at 17:37

    If you're wanting to raise awareness and undertake a communications campaign, you'd need to understand your audience and their channels and what Tarek is describing sounds about right targeting key influencers (senior management, etc) and making the most of existing events and forums. Let's move beyond another report/glossy/publication and see if there are more sustainable or consistent ways to spread a message and build awareness of best practice citizen engagement.
  • Posted by markimark March 07, 2018 at 11:32

    Similar to the Engagement award idea in that this is not so much an idea to tangibly engage better with the public. Okay, to promote successful ways of engaging but runs the risk of elevating and exaggerating the APS's success at engaging the public.
  • Posted by TPhillips March 11, 2018 at 08:29

    I think this idea could be good if, instead of just highlighting success stories, it actually benchmarks each agency.

    You could combine this with the minimum standards, and create some competitive pressure between agencies to move up the rankings. Also, maybe I’m now speaking with my ex-PM&C hat on, but I would suggest any such measure needs central agency championship (sorry DIIS!) to really make the secretaries care about it. There are endless metrics and benchmarks to track. But unless it is a focus at the top, it won’t create as much action on the ground.
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