Marketplace for digital technologies for SMBs
There are a lot of digital technologies available to small and medium businesses, but business owners lack the time to search for solutions. A digital marketplace would help business owners to have a one-stop-shop for finding products or services that can help them. Also, digital technology service providers are often small businesses themselves, and spend a lot of money on advertising. The government can host this marketplace and help connect providers with businesses looking for a solution.
Why the contribution is important
Universally, business owners are time poor. They are problem aware, but not necessarily solutions aware. They may even lack the language to find the right solution - for example, they are very aware that cash flow is a problem, but don't search for accounts receivable software to help them collect payments faster. A one-stop market place reduces the barriers to finding the right solution for their business.
by ezyCollect on December 04, 2017 at 12:00PM