Mindsets and change
There are many different reasons why someone starts their own business; for some it’s the desire to have their own legacy they can pass down to their family. Other people might like the independence and flexibility that being a small business owner can offer, or simply like having a small business as a something they do on the side.
It’s this motivation and mindset that can really affect whether a business is ready to “go digital” and realise the benefits of digital technology, or whether they are happy for things to stay the way they are.
Why the contribution is important
Realising the benefits of digital tech and making it easy for small business owners is tricky, as everyone has their own personal motivations for running a small business. Not everyone needs or wants to get digital, but there might be some small businesses who could be missing out because they are wary of change.
- How can we make it easy for business owners to digitise if they need to and want to?
- Is our business culture risk-averse when it comes to change and adopting digital tech?
by DigitalEconomyTeam on November 08, 2017 at 03:46PM